An AMAzing Year for AMA Los Angeles

Chapter President, Philip Rebentisch

By all measures we’ve had a tremendous year of networking, educational and community service events, and original media content creation. Our fiscal year ends today and the new Board of Directors takes their place tomorrow. I wanted to extend my personal thanks to the chapter’s members, volunteers, and board members who helped us grow in so many ways!  We lived up to the premise of our tagline: Network. Educate. Volunteer. Move Forward With Us and it has been a genuine honor to be part of this dedicated, volunteer organization.

Here are a few highlights of what we accomplished during the year:


One of our primary goals was to promote our chapter to other organizations in Los Angeles. We all knew we had a good thing going and we wanted to let other people in on it!  Here’s a partial event recap:

  • Launching A Brand: 160 Attendees
  • PRSA-LA Co-Event: 120
  • Creating Great & Distributing Content: 140
  • Television Program Marketing: 80
  • Sports Marketing: Who’s Got Game? 90
  • Social Media Marketing: 50
  • The Ad Society Networking Mixer: 60
  • Digital Summit Los Angeles Mixer: 65
  • LA Ad Tech Networking Mixer: 60


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Los Angeles is a media town and we felt the chapter needed to ramp up its original content creation. In the past year, we successfully created, launched, or have underway:

  • A chapter Blog
  • A Podcast Series on iTunes®
  • Get The Word Out! Digital TV Show
  • An eBook on the chapter

We also ramped up our email marketing and social media channels with dedicated volunteers taking ownership of:

  • Weekly emails
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram

We are always looking for volunteers, so please reach out to President-Elect, Rachel Guida.


Community service is an essential element of our chapter and we partnered with the Los Angeles Ronald McDonald House to provide pro bono marketing services in addition to traditional community service. This included creation of two marketing videos for “The House,” available here and here.


We grew!  At last count, we’re at 362 members making us one of the largest chapters on the West Coast.


We helped lead the national Next AMA/One AMA rebranding efforts. The chapter immediately recognized the absolute net-positive value of a national brand with local implementation, and we were on it.


Running the chapter takes an abundance of personal time and dedication, and we are so grateful to the board members who are key to making the chapter a success. The year starts off with each board member drafting a strategic plan to guide their committee for the year. In mid-July, the Board of Directors meets at our annual Strategic Retreat. This year we’re going back to Jamaica! Just kidding, it’s held in Marina Del Rey at the Jamaica Bay Inn. The board meets to discuss each VP’s strategic plan and meld it into the overall goals we’re setting for the year ahead. It’s the first board meeting of the year and it’s incredibly important to kick off the year in a cohesive way.

The Board of Directors for FY 2017-18 are:

  • President, Philip Rebentisch
  • President-Elect, Rachel Guida
  • Secretary, VP of Operations, Kimberly Long
  • Treasurer, Jason Ciment
  • Analytics & Membership Chair, Diana da Costa
  • Collegiate Relations Chair, Dave Lawless
  • Communications Chair, Darrell Alfonso
  • Community Outreach Chair, Alison Webster
  • Digital Marketing Chair, Christi Turner
  • Acting Programming Chair, Education, Michelle Wu
  • Programming Chair, Social, Logan Dzingle
  • Strategic Relations Chair, Allen Breiter

This year we are focusing on membership value, and we have some exciting plans underway. First up, we have an excellent networking mixer with the Social Media Club LA on Tuesday, July 18 at the West End in Santa Monica. Our educational event programming returns in August to kick off the year.

As Chapter President, I am greatly looking forward to continuing the path we are on. Thank you, and always remember, this is your chapter, and we’re here to serve you. Let us know how we’re doing by sending a note, comment, or money to me at