Los Angeles is a solid choice to live and build your career. It’s hard to beat perpetual sunshine, top-rated (and culturally diverse) food choices, and delightful tourist spots just a day trip away.
Oh and not to mention – LA has seen explosive job growth these past years. The City of Angels is listed as number three of the top 10 cities for marketing jobs. Business is booming – mega corporations and startups alike are flocking to Southern California to establish beachhead offices while creating attractive new roles in the process.
But why the sudden growth?
The Growing Tech Hub – Silicon Beach
According to The Economist, Los Angeles is now the third most prominent startup outpost in America, home to over 500 startups in 2015. Tech titans like Facebook, Apple, and Amazon have strategically opened regional offices in the area, which helps establish strong relations with film and media partners. As businesses continue to invest in content, this trend will only continue. In addition, the overnight success of Snapchat has crystallized West LA as a major hub for investment, talent, and innovation.
Here are examples of fast growing startups who need to fill positions now:
Impact Health – 14 open positions on Linkedin
Floquast – 10 open positions on Linkedin
Influential – 5 open positions on Linkedin
Cylance – 31 open positions on Linkedin
GoGuardian – 11 open positions on Linkedin
Growing Demand Means More Pay for Marketers
As an occupation, marketing is growing at light speed. To compete in today’s economy, companies need to be laser-focused on growth: acquiring more users, raising brand awareness, and converting engagement into customers and revenue. Marketers are the people that make that happen.
Of the varying marketing skills: tech, digital, and design score highest on the earnings chart. Based on a report by eMarketer, over 9.3 billion dollars are spent annually on digital marketing with significant growth projected in subsequent years. This creates a measurable rift between the need for marketing skills and the talent the market provides.
Here are sample job positions earning above market value pay:
- Digital Marketing Manager
- Marketing Analytics Manager
- Marketing Technologist
- SEO and SEM Strategist
- Content Marketing Manager
Curious to see how much your marketing repertoire will get you in comparison to the industry average?
Note: only AMA members can see the full salary guide.
Big Companies in this Town Need Marketers
Established companies in the area are also on the hunt for marketing talent. Many house their large marketing teams at the headquarters location. Of the Fortune 500 List, 13 are headquartered near Los Angeles.
Check out these global giants in the area, listed with Fortune 500 ranking.
Walt Disney Co., Burbank #57
Amgen Inc., Thousand Oaks, #130
Aecom, Downtown L.A., #156
Health Net Inc., Woodland Hills, #172
Molina Healthcare Inc., Long Beach, #201
Farmers Insurance Exchange, Woodland Hills, #227
Jacobs Engineering Group, Pasadena, #235
Edison International, Rosemead, #246
CBRE Group Inc., Downtown L.A., #259
Reliance Steel & Aluminum Co., Downtown L.A., #303
Live Nation Entertainment Inc., Beverly Hills, #366
A-Mark Precious Metals Inc., Santa Monica, #426
Avery Dennison Corp., Glendale, #435
Mattel Inc., El Segundo, #450
Excellent Growth Opportunities at Agencies
Joining an advertising or media agency can be a great way to build your career portfolio and expose you to numerous types of projects in a short time. Interested in learning more? The Creative Group and The Balance offer insightful articles on the pros and cons of converting to the agency life. Los Angeles has many award winning agencies to choose from, here are some hiring right now:
Mindshare – 40 open positions on Linkedin
Ogilvy & Mather – 11 open positions on Linkedin
Carat USA – 6 open positions on Linkedin
The shift toward online streaming content and original programming has transformed the media business – new entrants and established players are hungry for marketing talent. Here are some of the top media companies hiring in Los Angeles.
Netflix – 138 open positions on Linkedin
Hulu – 101 open positions on Linkedin
Disney ABC Television – 9 open positions on Linkedin
Sony Pictures – 44 open positions on Linkedin
Warner Bros. – 144 open positions on Linkedin
To Sum Up
Los Angeles is a treasure trove of marketing job opportunities stemming from the rapid growth of content, tech, and innovation. Invest in yourself by exploring various pathways to break into the marketing scene or level up your current position. And a shameless plug here – joining AMA Los Angeles can provide you with the resources and opportunities you need to get started. 😉