Category: AMA Blog

What is the Un-Conference?

In the modern marketing world, we all understand that the only constant is change. Marketers, brand strategists/managers, creative content producers and media strategists must stay current, and engage in unconventional thinking to transform. To that end, AMA Los Angeles is pleased to announce our media sponsorship with The Un-Conference: 360 Degrees of Brand Strategy for Read More…

AMA Los Angeles Election Results 2017

Serving as an officer and board member for our chapter requires a substantial amount of time and dedication.  Remember, the path to board membership starts with volunteering! These are your Chapter Officers and Board of Directors for the 2017-18 term beginning on July 1, 2017. In addition, we will be holding a Special Election in Read More…

Ronald McDonald House Walk for Kids

Ronald McDonald House Walk for Kids Sunday, April 2nd at Exposition Park   Chapter Kickoff Meeting and Volunteer Event at LARMH Saturday, March 18th   By Chapter President Philip Rebentisch   HOW HARD WAS YOUR DAY TODAY? The Los Angeles Ronald McDonald House is a refuge for families whose children are undergoing treatment for acute Read More…

AMA Los Angeles Announces New Podcast Series

NOW HEAR THIS! AMA Los Angeles is thrilled to announce our new podcast series covering all things marketing and branding with LA-based professionals. Education is an essential part of the AMA and our podcast series provides intimate conversations with local thought leaders in both the business and academic worlds. Subscribe now! Where Can I Find Read More…

Marketing Podcast

Now Hear This!

AMA Los Angeles is thrilled to announce our new podcast series covering all things marketing and branding with LA-based professionals. Education is an essential part of the AMA and our podcast series provides intimate conversations with local thought leaders in both the business and academic worlds. Subscribe now! Where Can I Find it?     Read More…

5 Ways to Boost Your Mobile Marketing Strategy

How many times have you checked your mobile phone today? According to Facebook research, in 2015, 73% of people always have their mobile close within reach and 44% of people even “go to sleep with their phones.” For most people, it’s the first thing they check in the morning and the last thing they check Read More…

[RECAP] Looking Ahead: Content Creation and Distribution Channels Event

Main highlights and takeaways Everyone is talking about improving content marketing strategy. New tactics, channels, tips and tricks are being discovered every day. But are they helping? Are these shiny new ideas driving business and helping brands connect with customers? Even if you publish on all platforms, and leverage the latest digital tools, your content Read More…

How to Sell Luxury to Millennials

Bad news for traditional luxury brands: Millennials don’t care for you. Take Tiffany&Co for example. It has been the jeweler of choice for the elites and Hollywood A-listers for years. Aspiring baby-boomers still associate the brand with glamour and sophistication, making Tiffany’s stores the destination of choice for weddings and anniversaries. But Millennials are unimpressed. Read More…

Variety Big Data Summit 2016 and the Ubiquity of Data in all Things

By Rob Lawrence Southern California Business Development Manager, eSage Group VP, Integrated Marketing, American Marketing Association Los Angeles Attending the Variety Big Data Summit for three years in a row now has always been a rewarding and insightful endeavor for me. My understanding of the data landscape in entertainment, and really business in general, has Read More…

Blurred Lines Marketing vs PR

Four of LA’s top marketing and public relations professionals gathered before a capacity crowd at General Assembly in Santa Monica on Wednesday, Oct. 26, to discuss the intersections between their fields at “#BLURREDLINES: Marketing vs. PR.” The panel, which was co-sponsored by AMA Los Angeles and PRSA-LA, featured Diane Bergman, vice president of marketing and Read More…