I began my media career as a TV writer-producer-director. I formed a video production company in college, created international educational TV for NASA, moved on doing PR and marketing TV for Rockwell/Boeing, did freelance entertainment, produced websites, and created a digital TV company in the early 2000s. For the past few years I’ve worked Read More…
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Meet the Board: Jason Ciment, Treasurer
Tell us a little about yourself: Hello! My name is Jason Ciment and I’m excited to be a part of the board. I have been working in the online arena for over 2 decades since leaving the world of being a CPA and an attorney. I started by running an ecommerce company selling magazine subscriptions Read More…
Why Get a Marketing Job in Los Angeles?
Los Angeles is a solid choice to live and build your career. It’s hard to beat perpetual sunshine, top-rated (and culturally diverse) food choices, and delightful tourist spots just a day trip away. Oh and not to mention – LA has seen explosive job growth these past years. The City of Angels is listed as number three of the top Read More…
Meet the Board: Alison Webster, VP of Community Outreach
Tell us a little about yourself: From Boeing to Barbie! It’s been a long road to transition into a new career, but now that I have, building a network of marketers is one of my career objectives. I’m Alison Webster and I enjoy things that make you go “hmm” and cause you to feel like Read More…
AMA Los Angeles Volunteer Staff
We’d like to recognize our hardworking volunteer staff here at AMA Los Angeles. Grace Donoso Position: Programming Coordinator Bio: My name is Grace Donoso. I summoned up the courage to move to Los Angeles from South America all by myself for the greatest adventure of my life. I have a degree in Marketing and Advertising, Read More…
5 Ways to Boost Your Mobile Marketing Strategy
How many times have you checked your mobile phone today? According to Facebook research, in 2015, 73% of people always have their mobile close within reach and 44% of people even “go to sleep with their phones.” For most people, it’s the first thing they check in the morning and the last thing they check Read More…
How to Sell Luxury to Millennials
Bad news for traditional luxury brands: Millennials don’t care for you. Take Tiffany&Co for example. It has been the jeweler of choice for the elites and Hollywood A-listers for years. Aspiring baby-boomers still associate the brand with glamour and sophistication, making Tiffany’s stores the destination of choice for weddings and anniversaries. But Millennials are unimpressed. Read More…
Variety Big Data Summit 2016 and the Ubiquity of Data in all Things
By Rob Lawrence Southern California Business Development Manager, eSage Group VP, Integrated Marketing, American Marketing Association Los Angeles Attending the Variety Big Data Summit for three years in a row now has always been a rewarding and insightful endeavor for me. My understanding of the data landscape in entertainment, and really business in general, has Read More…