Business Bootcamp: Brand Positioning with Scott Seidewitz
September 26 @ 6:30 pm - 9:30 pm
Led by Scott Seidewitz, Founder & Principal at The Seidewitz Group, attendees will learn best practices for building a positioning strategy that will drive demand for your brand or company. How do you gain valuable insights or begin to understand the mind of your customer? How do you offer value in your offering that motivates people to engage with your brand? How do you develop a strategy that drives execution? What gives your customers a “Reason to Believe?”
This in-depth workshop will provide attendees the skills to:
- Develop a Positioning Strategy
- Principles for Effective Positioning & Messaging
- Creating a Positioning Structure
- Define Brand Benefits
- Marketing Execution of Brand Positioning Strategy
PLEASE NOTE: THIS EVENT IS GEARED MORE TOWARD MID-CAREER MARKETING PROFESSIONALS, BUSINESS LEADERS, AND EXECUTIVE-LEVEL MARKETERS.
Business Bootcamp is an interactive workshop series led by experienced professionals in each field to help develop your hard skills. Through this event series, you’ll be equipped with the tools and tactics necessary to make a positive impact on your business or company. Ready to try something new? Attend one or attend them all but whatever you do, get in good business shape with this informative Bootcamp brought to you by the American Marketing Association Los Angeles.
About the Speaker:
A graduate of MIT, an ex-P&G branding expert and a former political activist, Scott has never shied away from challenging the conventional wisdom. With a sharp business perspective and deep understanding of market research best practices, Scott specializes in showing how conventional research often stifles innovation and growth. He offers business leaders provocative new approaches to using customer insights to drive business results.
One of the key areas where Scott has innovated is in applying the science of memory and motivation to marketing. Highlighting systematic imperfections in memory formation and recall, Scott shows how consumers often don’t know the reasons for their own behavior—even when they think they do. The Seidewitz Group’s applied neuroscience techniques are designed to overcome these imperfections and identify the true, often unstated drivers of purchase behavior.
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Organizer of Business Bootcamp: Brand Positioning with Scott Seidewitz
AMA Los Angeles is one of over 70+ professional chapters of the American Marketing Association- a global organization with more than 30,000 marketers. With hundreds of members from companies across the Greater Los Angeles Metro, AMA Los Angeles is the leading professional organization for marketers to develop meaningful connections, share information, grow, and engage with the marketing community.
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