Business Bootcamp: Branding & Rebranding with David Everett Strickler
October 3 @ 6:30 pm - 9:00 pm
Led by David Everett Strickler President, AMA Los Angeles, attendees will learn key strategies and tools to help you develop the look and feel of your brand or even refresh your current one in this interactive, fun, and creative branding workshop. What is the purpose of your brand? What is your Unique Value Proposition (UVP) and how do you communicate it effectively? What emotional connection do people experience when interacting with your company? Whether you’re a startup, entrepreneur or a business professional overseeing your company’s brand, this workshop is sure to add value to your strategic and tactical efforts.
This in-depth workshop will provide attendees the skills to:
- Build a strong brand (Look & Feel)
- Define a clear purpose and Unique Value Proposition (UVP)
- Develop a seamless identity across print and digital channels (Brand Strategy)
- Solidify and refine your messaging (Brand Voice)
- Stand out from the crowd (Competitive Analysis and Positioning)
Attendee Pre-Work: Attendees should bring as many supporting materials for their brand to get the most from it as this is an interactive workshop and attendees will be encouraged to participate in individual and group activities throughout. Materials to consider bringing with you could include the following: logo, brand identity, style guide, mission statement, value proposition, SWOT analysis, marketing materials (brochures, flyers, etc.), target markets, etc.
Business Bootcamp is an interactive workshop series led by experienced professionals in each field to help develop your hard skills. Through this event series, you’ll be equipped with the tools and tactics necessary to make a positive impact on your business or company. Ready to try something new? Attend one or attend them all but whatever you do, get in good business shape with this informative Bootcamp brought to you by the American Marketing Association Los Angeles.
About the Speaker:
A self-described creative marketer, David Everett Strickler is an experienced marketing professional known for his out-of-the-box creative marketing campaigns, branding expertise, and aptitude to drive business growth for nearly a decade. David has created successful go-to-market campaigns for an array of clients including Fox, Dove, Time Warner Cable, USA Networks, Dunkin Donuts, Boost Mobile, and Verizon over his career. He has held positions in both B2B and B2C organizations and across multiple verticals including real estate, non-profit, media, entertainment, and professional services.
David launched his own marketing consultancy in 2014, offering consultative branding and marketing services to clients across the United States and from a host of industries. In just over a year, he grew his consulting business roster by over 118%. As a consultant, he has had the extreme pleasure of working with an array of clients including entrepreneurs, small business owners, startups and even Hollywood studio executives. David was also acting marketing consultant on La Femme et le TGV which received an Academy Award nomination for Best Short Film (Live Action) in 2017.
David has been a contributor for countless online articles and industry publications including CMSWire.com, Bustle, Business2Community, Ed2010, MarketingProfs, Conversaa and Insureon. David is outspoken about his unconventional path to business, and personal journey, taking speaking engagements at both John Jay College of Criminal Justice and City University of New York in New York City as an opportunity to share his experiences with young people. He is also involved with several non-profit charities, for whom he gives marketing and strategic consulting to, free of charge.
Outside of an office setting, and among other hobby’s, he is an avid amateur photographer. His work has been included in major news and media outlets over the past few years including Yahoo, Fast Company, The Huffington Post and most recently in Alec Baldwin’s 2017 book, “You Can’t Spell America Without Me” by Penguin Press. David holds a B.S. in Marketing from St. John’s University and lives in Studio City, CA with his husband Daniel.
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What are my transportation/parking options for getting to and from the event?
Metro: Blue Line
LUXE ($175-$300/month or $15/day), Parking Structure 3/4 ($14/day), Metered street parking ($2/hour, max 3 hours)
Santa Monica / 3rd St Promenade, Santa Monica EB & 3rd NS, 4th SB & Santa Monica FS
There is a Breeze Bike Share station nearby
How can I contact the organizer with any questions?
Feel free to contact us at email@example.com
Organizer of Business Bootcamp: Branding & Rebranding with David Everett Strickler
AMA Los Angeles is one of over 70+ professional chapters of the American Marketing Association- a global organization with more than 30,000 marketers. With hundreds of members from companies across the Greater Los Angeles Metro, AMA Los Angeles is the leading professional organization for marketers to develop meaningful connections, share information, grow, and engage with the marketing community.
We put on events throughout the year that provide unique opportunities to learn more about topics in marketing at every stage of a marketers career, from young professionals to senior management and executive levels. We live our mission by producing high-quality, high-value events that impact our members and the community in a powerful way.
Our organization is comprised of volunteers who dedicate additional time to produce events, generate newsletters and content, run our social and work with sponsors and partners each and every day! If you’d like to get involved and learn about current opportunities to do so, please email us at: firstname.lastname@example.org
There is value in Membership (and volunteering is like the cherry on top too!) and we encourage all marketers who are looking to develop their skills, make a difference in their community, and join a network of fellow marketers across Los Angeles to become members of the American Marketing Association. You can learn more by visiting AMA.org
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