Developing the Right Programmatic Strategy for Marketers
September 27 @ 6:30 pm - 8:30 pm
Programmatic advertising dominates the digital media world; with so many partners in the industry how do you choose the best one to go with and spend your media budget with? Lindsay Downing, Digital Strategy Director of Goodway Group, a programmatic digital advertising partner, will discuss what is programmatic advertising, why it’s important in your media mix, and the push for transparency in the industry, as well as choosing the right partner. The second half of the event will be Q+A, please bring your questions!
Lindsay Downing, Digital Strategy Director @ Good Way Group
More than just a seasoned digital marketer, Lindsay is an adventurer. She brings a passion for tackling the next big challenge — whether that’s summiting a new mountain peak or strategizing a multifaceted marketing campaign. As Digital Strategy Director at Goodway Group, she shepherds companies of all sizes through the evolving digital landscape to more successful integrated media plans. A true straight shooter, Lindsay shares ideas and tips that help marketers cut through the clutter in digital media.