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Email Marketing 101

January 30, 2018 @ 6:30 pm - 8:30 pm

“You’ve got mail!” We’re all familiar with that notification, but what goes behind the planning, strategy and execution for that one campaign send? We dive into the basics of email marketing and discuss the:

Day in the life of an email marketer

Strategies that work, and don’t work

Email marketing & CRM overview

Skills in the field you need to succeed

Future of email marketing

Featured Panelists

Chris Barnes, Email Marketing @ AAA

The American Automobile Association is a federation of motor clubs throughout North America. AAA is a non-profit member service organization with over 58 million members in the United States and Canada.

Elizabeth Jacobi, Founder @ MochaBear Marketing

Elizabeth Jacobi is the founder of MochaBear Marketing, an email marketing consulting business that develops data driven strategies with the end goal being to entice your customers to be better customers.  

…And more TBD!

Building Info




About AMA Los Angeles

AMA Los Angeles is one of dozens of local US-based chapters of the American Marketing Association, a global group of more than 30,000 marketers. With members from some of the largest companies in the LA area, AMA Los Angeles is the place to plug into the local marketing community.

Are you looking for knowledge and networking opportunities? AMA Los Angeles offers monthly educational events, social mixers, volunteer opportunities, and workshops with top local influencers. We also frequently partner with other organizations to provide additional content and event discounts.


January 30, 2018
6:30 pm - 8:30 pm


American Marketing Association (AMA) Los Angeles


WeWork Playa Vista
12655 West Jefferson Boulevard
Los Angeles, CA 90066 United States
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