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Email Marketing 101
January 30, 2018 @ 6:30 pm - 8:30 pm
“You’ve got mail!” We’re all familiar with that notification, but what goes behind the planning, strategy and execution for that one campaign send? We dive into the basics of email marketing and discuss the:
Day in the life of an email marketer
Strategies that work, and don’t work
Email marketing & CRM overview
Skills in the field you need to succeed
Future of email marketing
Chris Barnes, Email Marketing @ AAA
The American Automobile Association is a federation of motor clubs throughout North America. AAA is a non-profit member service organization with over 58 million members in the United States and Canada.
Elizabeth Jacobi, Founder @ MochaBear Marketing
Elizabeth Jacobi is the founder of MochaBear Marketing, an email marketing consulting business that develops data driven strategies with the end goal being to entice your customers to be better customers.
…And more TBD!
About AMA Los Angeles
AMA Los Angeles is one of dozens of local US-based chapters of the American Marketing Association, a global group of more than 30,000 marketers. With members from some of the largest companies in the LA area, AMA Los Angeles is the place to plug into the local marketing community.
Are you looking for knowledge and networking opportunities? AMA Los Angeles offers monthly educational events, social mixers, volunteer opportunities, and workshops with top local influencers. We also frequently partner with other organizations to provide additional content and event discounts.