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Field & Promotional Marketing

April 25, 2018 @ 6:30 pm - 8:30 pm

Digital marketing has become one of the primary strategies to promote a product, however traditional methods of Field and Promotional marketing are still one of the most effective strategies to connect with consumers. We will talk through the different techniques promotional marketers use on a day-to day basis:

  • Product Sampling & Demonstrations
  • In-Store Promotions
  • Street Promotions
  • Merchandising

Featured Panelists

Shira Yevin – Director of Business Development at Collide Agency

COLLiDE is a North America boutique marketing agency weaving brands into the cultural fabric in meaningful ways.

John Heimann – Marketing Director at Anthem Blue Cross

Anthem, Inc. is an American health insurance company founded in the 1940s, prior to 2014 known as WellPoint, Inc. It is the largest for-profit managed health care company in the Blue Cross and Blue Shield Association.

Dan Madden – VP/Partner at Jack Nadel International

Jack Nadel International is a premier provider of targeted advertising & marketing solutions in the branded merchandise industry for over 60 years.

Marissa Morgan – Trade Marketing at Anheuser-Busch InBev

Anheuser-Busch InBev SA/NV is a Belgian-Brazilian transnational beverage and brewing company with global headquarters in Leuven, BelgiumBuilding Info

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Parking Options

Located off of Constellation Blvd & Solar Way
$4.25 every 12 min. with a $15 max (tickets that are pulled after 6:00 p.m. ONLY)
Please note, the garage closes at 9:30 p.m. so guests must exit prior to 9:30 p.m. or their car will be in the garage until morning.


About AMA Los Angeles

AMA Los Angeles is one of dozens of local US-based chapters of the American Marketing Association, a global group of more than 30,000 marketers. With members from some of the largest companies in the LA area, AMA Los Angeles is the place to plug into the local marketing community.

Are you looking for knowledge and networking opportunities? AMA Los Angeles offers monthly educational events, social mixers, volunteer opportunities, and workshops with top local influencers. We also frequently partner with other organizations to provide additional content and event discounts.


April 25, 2018
6:30 pm - 8:30 pm


American Marketing Association (AMA) Los Angeles


WeWork Constellation
10250 Constellation Boulevard
Los Angeles, CA 90067 United States
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