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From Content to Conversion
December 13, 2017 @ 6:30 pm - 8:30 pm
This will be a fantastic event discussing various strategies in creating high-quality content. Distributed through various platforms like social, video and blogs, content marketing has become a powerful tool for marketers who want to build loyalty and credibility for brands. We will explore three topics surrounding content marketing:
- Content types (blog posts, ebooks, infographics, etc)
- Social media (owned, paid, earned)
- Benefits to your brand (awareness, preference, cost)
Courtney Sulzberger, Director of Content Marketing, Wpromote
Wpromote is a digital marketing agency headquartered in El Segundo, CA, with capabilities in Paid Search & Media, SEO & Content Marketing, Paid & Earned Social, Email Marketing, Creative Services and Digital Marketing Intelligence. They are growing fast and was a 2017 Finalist for Content Marketer of the Year.
Maury Rogow, Founder & CEO, Rip Media Group
Rip Media Group works with clients as diverse as Comcast Universal, Kaiser Permanente, and Ben and Jerry’s creating both their video content and brand strategy. Maury has spoken at Harvard, UCLA, USC, the National Academy of Television Arts and Sciences, the Screen Actors Guild, the Web Marketing Association, and the National Association of Television Production Executives.
Branded Entertainment Network (BEN)
The BEN platform provides global brands and media buyers with instant, upstream access to the premium film, TV, influencer and celebrity placement opportunities to create a marketplace for integration and storytelling for brands.
Plus more to be announced!