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Market Research: The Fuel For Marketing Strategies
August 22, 2018 @ 6:00 pm - 8:00 pm
We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies. Consumer insights are used to discover areas of opportunity by identifying trends in the market. This, in turn, can generate significant growth for companies and brands who seek to stay on top of competition and in demand.
Renee Miller President/Creative Director@ The Miller Group
The Miller Group is a creatively led, strategically driven digital advertising and marketing agency constantly seeking and celebrating new disciplines and innovative ways of thinking to meet our clients’ needs.
Jeff Selzer – Managing Partner @ Hypothesis, Inc.
HYPOTHESIS is a consumer-centric insights, design, and strategy agency.