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Product Marketing 101

February 28, 2018 @ 6:30 pm - 8:30 pm

What is product marketing and why is it important? From pre to post launch of a product, we dive into how product marketers own:

  • Positioning

  • Messaging

  • Gathering feedback/analysis

  • Strategy

We will also look at what the day in the life of a product marketer looks like, and what the future of product marketing holds.

Featured Panelists

Erik Reynolds, VP of Product Marketing & Communications @ Loot Crate

The Bouqs Company is a venture-backed, online flower retailer headquartered in Venice Beach, California with direct farm partnerships in South America and California. 

Meg Scheding, Director of Product Marketing @ Fullscreen Media

Guess is an American clothing brand and retailer. In addition to clothing for both men and women, Guess markets other fashion accessories such as watches, jewelry, perfumes, and shoes.

…and More TBD!

Building Info


About AMA Los Angeles

AMA Los Angeles is one of dozens of local US-based chapters of the American Marketing Association, a global group of more than 30,000 marketers. With members from some of the largest companies in the LA area, AMA Los Angeles is the place to plug into the local marketing community.

Are you looking for knowledge and networking opportunities? AMA Los Angeles offers monthly educational events, social mixers, volunteer opportunities, and workshops with top local influencers. We also frequently partner with other organizations to provide additional content and event discounts.


February 28, 2018
6:30 pm - 8:30 pm


American Marketing Association (AMA) Los Angeles


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1601 Vine Street
Los Angeles, CA 90028 United States
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