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Unlocking Consumer Insights

October 22, 2018 @ 6:00 pm - 8:00 pm


It often feels we have a maze of data, too few tools, and a plethora of consumers to speak to. Knowing the consumer is key – it’s a large part of our jobs as marketers to utilize smart methods and tools that ultimately lead to effective executive summaries on marketing strategy. MacKenzie Corporation’s President of Sales & Marketing, Jenny Dinnen, generously joins us and leads our talk on Unlocking Consumer Insights, providing her knowledge and experience on the topic. Join us to take back the market research tools that will boost returns and prove data-driven results.

Jenny Dinnen, President of Sales & Marketing at MacKenzie Corporation

Jenny is a born leader, responsible for directing the company’s overall sales and marketing efforts. In addition, she guides the technology team through new product innovations and develops forward-thinking market research strategies. Having worked at companies big and small, Jenny understands the unique needs of both sides. She has a strong background in marketing spanning over 20 years, honing her skills with companies such as HSBC and HD Supply. While offering a keen eye for the creative side of marketing, Jenny always holds an appreciation and talent for analyzing data to uncover actionable business solutions. Furthermore, she is the foremost expert on MacKenzie data systems; traveling around the country training clients on how to effectively use her team’s services.

Her in-office resume is undeniably impressive, but her out-of-office achievements are also worthy of recognition. Jenny is on the board of Girls Inc. (Orange County), Chapman Business School, and was a founding member of the Young Leaders group at the Center for Family Business at Cal State Fullerton.Jenny received her undergrad degree in Marketing from the University of Colorado, Boulder,

About AMA Los Angeles

AMA Los Angeles is one of dozens of local US-based chapters of theAmerican Marketing Association, a global group of more than 30,000 marketers. With members from some of the largest companies in the LA area, AMA Los Angeles is the place to plug into the local marketing community.

Are you looking for knowledge and networking opportunities? AMA Los Angeles offers monthly educational events, social mixers, volunteer opportunities, and workshops with top local influencers. We also frequently partner with other organizations to provide additional content and event discounts.

Sponsor: WeWork

Want to become a sponsor or host an event with us? Contact us at info@amalosangeles.org.


October 22, 2018
6:00 pm - 8:00 pm
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American Marketing Association (AMA) Los Angeles


WeWork Playa Vista
12655 West Jefferson Boulevard
Los Angeles, CA 90066 United States
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