Last Updated:  November 21, 2016

The American Marketing Association Los Angeles, Inc. (“Chapter,” or “We,” or “Us,” or “Our”) has created this privacy policy (the “Policy”) to explain our privacy practices so you will understand when and how personal information is collected, used, disclosed and protected with respect to this website (the “Site”). Individuals must be 18 years of age or older to use this Site and you warrant that you are 18 years of age or older. By using the Site, you consent to the privacy practices described in this Policy, as modified from time to time by us. Therefore, you should carefully review this policy so you understand our privacy practices.

Your information and how our Site makes use of it

Our Site may collect up to two kinds of information: personal (such as your name and    e-mail address) and aggregate information (such as the number of users who log on to the Site on a daily basis). As a general policy, no personally identifiable information is automatically collected from your visit to our Site. However, if you choose to participate in any informational, promotional or interactive activities offered on the Site, you may be asked to provide us with personally identifiable information about yourself (“PII”). We may collect PII (which you provide) that may include your name and email address.

If you attend Chapter events, you may be photographed while attending the event, and you hereby grant the Chapter the irrevocable right to use your photograph, image, and likeness in its promotional materials in any form or manner without payment, fees, or royalties of any kind.

The Chapter does not collect credit card or other financial information from you. However, third party services such as Eventbrite collects payment information from non-AMA members when they register to attend a Chapter educational event.
From time to time, we may collect general statistical or aggregate information. Such information can include the type of browsers being used (e.g., Chrome, Safari, Internet Explorer, Firefox), the operating system you are using (e.g., iOS, Android, Windows, or Mac OS), the number of users that visit a specific page on the Site and the nature and duration of such visits. This information may be used to help analyze Site traffic and improve our services.  At no point, however, will the aggregated information personally identify you.

We reserve the right to disclose any personal or aggregate information if required to do so by law, including compliance with legal process served on the Chapter, or if we believe that such action is necessary in order to (a) to protect or defend the legal rights or property of the Chapter, the Site, or its users; or (b) in an emergency to protect the health and safety of the Site’s users or the general public.

Automatically Collected Information

We automatically receive certain types of information whenever you interact with us. For example, when you visit the Site, our systems automatically collect your IP address and the type of browser you use. Static IP addresses are considered personal information. For mobile users accessing the Site, we automatically collect your Unique Device Identifier which is also considered personal information. However, the user cannot be recognized as a specific individual simply from a UDI or a Static IP address. Information may be automatically collected through the use of cookies which are discussed in more detail below. We may also collect information about your browsing behavior, entry and exit points for the Site, search terms, website addresses you visit, page views, and impressions.


Cookies are small text files placed on your hard drive by a website when you visit. These files identify your computer and record your preferences and other data about your visit so that when you return to the site, the site knows who you are and can personalize your visit.  In general, we use cookies to collect information so that we can determine how to improve our sites by seeing which areas, features and products are most popular, to personalize the site and improve the site experience. Most browsers automatically accept cookies as the default setting. You can modify the setting to reject cookies or to prompt you before accepting a cookie from the sites you visit by editing browser options. If you decide not to accept our cookies, you will still be able to access those parts of our site available to the general public but you may not be able to use some of the Site’s features or services and you may have a less satisfactory experience.

Do Not Track Requests

The Site does not respond to browser-based, Do Not Track requests or signals. In addition, we do not track users’ browsing activities across the Internet.

Children’s Privacy Policy

This website is intended for use by individuals who are 18 years of age or older.  Accordingly, the Chapter does not knowingly, directly or passively collect information from individuals under the age of 18.


Internal Analysis

We may use information about you for our own internal statistical, design, or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns as well as to understand demographic, customer interest, and other trends among our users. We may outsource these analytics tasks to authorized third parties; however, the third parties may not use or disclose your personal information for any other purposes.

Business Transfers

Information about our users and the Site is one of our most important assets. Therefore, information about our users, including personal information, may be disclosed as part of any merger or acquisition, creation of a separate business to provide the Site or sale or pledge of the Chapter’s assets as well as in the event of an insolvency, bankruptcy or receivership in which personal information would be transferred as one of the assets of the Chapter.

Protection of the Chapter and Others

We release personal information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies; to protect our rights or property, or to protect our users from fraudulent, abusive, or unlawful use of, our Site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

Third Party Websites

Please be aware that we provide links to third party websites from the Site as a service to our users and we are not responsible for the content or information collection practices of those sites. Please also note that these websites’ privacy policies will differ from those of the Chapter. Therefore, we encourage you to review and understand their privacy practices before providing them with information.

Network and Information Security

You should be aware that the Chapter has no control over the security of other websites on the Internet that you might visit, interact with, or from which you buy products or services.

Updating This Policy

We may revise and update this Policy if our practices change, as technology changes, or as we add new services or change existing ones.  Any changes will be posted to this document so that you will always know what information we gather and how we use it.  You are encouraged to print or download a copy of this document for your records. We will use information in accordance with the most current privacy policy.

Contacting Us

If you have any questions, comments or concerns about this Policy, please contact