Guides
How To Organise A Resume Review Workshop For Marketing ProfessionalsA resume review workshop can give marketing professionals in transition something more valuable than a polished document: a clearer understanding of their…Building a Discord Community for Real-Time Marketing DiscussionsMarketers across Sydney, Melbourne, and Perth often work in isolated pockets of the Asia-Pacific region, with colleagues scattered between time zones that span…Use LinkedIn Polls To Find Topics Your Community ValuesPolls on LinkedIn Stories once offered a quick way to test professional interests through short, informal updates. LinkedIn has since retired its Stories…Crafting a Press Release That Amplifies Your Annual Marketing AwardsEvery chapter awards night doubles as a milestone worth broadcasting. The trophies, the speeches, the sponsors who fund the venue and the volunteers who stack…Build A Simple Annual Marketing Budget Tracker That WorksA chapter’s marketing budget can disappear in small, easily overlooked transactions: an event listing, a paid social campaign, a designer’s invoice, a…How To Promote Events In Facebook Groups Without Losing TrustFacebook Groups can place an event in front of a highly relevant audience, but visibility depends on more than posting a registration link. Group members are…How to design a member spotlight series that drives engagementA member spotlight series can turn a professional association into a living network. Instead of presenting an organisation as a logo, newsletter or event…A beginner’s guide to using Canva for professional marketing collateralCanva makes it possible to create polished marketing collateral without becoming a graphic designer. Its templates, brand controls and collaborative features…How to Measure ROI on Your Chapter’s Social Media AdvertisingSocial media advertising can help a professional marketing chapter attract event attendees, grow its membership pipeline and build stronger relationships with…Why Your Chapter Should Host A Speed Networking NightProfessional chapters often create valuable events that attract the same familiar faces. Long-term members catch up, speakers deliver thoughtful presentations,…