Guides
Creating An Email Drip Campaign For First-Time Event AttendeesA first event can shape how someone views your organisation, your professional community and their own place within it. A well-planned email drip campaign…How To Write A Blog Post That Ranks For Marketing Events In Los AngelesA strong search result for marketing events in Los Angeles does more than list dates and venues. It helps readers decide which event fits their goals, budget,…Turn Member Stories Into LinkedIn Page MomentumA chapter’s LinkedIn Company Page can do far more than announce events. It can show prospective members what participation feels like, demonstrate the…How to organise a marketing hackathon for local nonprofitsA marketing hackathon focused on local nonprofit challenges brings marketers, creatives, strategists and community organisations together to solve practical…Crafting donation buttons that move supporters to giveThe button at the bottom of a donation page is more than a finishing touch. It is the final bridge between intention and action, the moment a reader's impulse…Build a sponsor recognition wall that looks polished not clutteredEvery nonprofit, conference organiser, and professional chapter eventually faces the same design dilemma: somewhere on the website there needs to be a place…Podcast Interviews That Grow A Marketing ChapterA podcast can give a professional marketing chapter a voice that travels well beyond its usual events. A thoughtful interview with a local marketer turns…Designing a Membership Survey That Delivers Actionable InsightsEvery association membership page eventually collects feedback, yet most organisations stop at a Net Promoter Score and a few satisfaction sliders. The real…Why hosting an ethics panel will sharpen your marketing edgeAustralia has always had a prickly relationship with corporate spin. Walk into a pub in Carlton or Fitzroy and you'll hear punters raise an eyebrow at any…How LA Marketers Can Build a Private Facebook CommunityA well-run Facebook Group can give marketers a dependable place to exchange ideas, test campaigns, find collaborators and build professional relationships. For…