Guides
Podcast Interviews That Grow A Marketing ChapterA podcast can give a professional marketing chapter a voice that travels well beyond its usual events. A thoughtful interview with a local marketer turns…Designing a Membership Survey That Delivers Actionable InsightsEvery association membership page eventually collects feedback, yet most organisations stop at a Net Promoter Score and a few satisfaction sliders. The real…Why hosting an ethics panel will sharpen your marketing edgeAustralia has always had a prickly relationship with corporate spin. Walk into a pub in Carlton or Fitzroy and you'll hear punters raise an eyebrow at any…How LA Marketers Can Build a Private Facebook CommunityA well-run Facebook Group can give marketers a dependable place to exchange ideas, test campaigns, find collaborators and build professional relationships. For…Building a Welcome Packet That Inspires New Marketing MembersA warm welcome sets the tone for everything that follows. When new members join a professional marketing chapter, the materials they receive in their first…Subject lines that get nonprofit event emails opened every timeInboxes across Sydney, Melbourne, Brisbane, and Perth are saturated. A typical Australian fundraiser or volunteer coordinator receives dozens of messages…Using Event Retrospectives to Strengthen Your Committee Each QuarterMost volunteer committees treat the end of an event like the end of a project. The lights come up at the venue, the last guest thanks the volunteers, and the…How to Build a Brand Voice Chart for Your Nonprofit ChapterA nonprofit chapter needs a recognisable personality before it can build strong relationships. Members, volunteers, sponsors and event attendees should sense…Animated social media banners on a budget: a beginner-friendly walkthroughMarketing teams across Australia are refreshing their digital presence to keep pace with how Australians consume content. In Sydney and Melbourne, creative…Hosting a co-working session at a local cafe for marketing membersCafe culture across Melbourne and Sydney has quietly reshaped how professionals collaborate, turning espresso bars into informal boardrooms. For marketing…