Guides
Designing an Infographic That Captures Your Chapter's StoryMarketing chapters pour thousands of volunteer hours into events, mentorship, and community programs, yet many struggle to translate that energy into a clear,…Using Retargeting Ads To Grow Annual Conference RegistrationsAnnual conferences rarely fill their registration targets after a single announcement. People discover an event while comparing dates, see a speaker they like,…How To Optimize Your Chapter’s Eventbrite Page For Search And ConversionsAn Eventbrite listing is often the first touchpoint between a professional chapter and a potential attendee. Before someone joins a mailing list, follows a…Member-Led Short Videos That Make Marketing More PracticalCreating a Short Video Series Featuring Quick Marketing Tips from Members can turn professional knowledge into useful, approachable content. Each clip gives…How to Use LinkedIn’s Event Feature to Increase Attendance and EngagementLinkedIn Events gives marketers a practical way to turn a professional gathering into an ongoing digital experience. A well-built event page can attract…A Local Guide To Incorporating LA Neighbourhoods Into Your Marketing ContentLos Angeles is too varied to treat as a single audience. A campaign aimed at Silver Lake should feel different from one created for Koreatown, South Los…How to Build a Volunteer Editorial Team for a Nonprofit BlogA strong nonprofit blog does more than fill a website with updates. It explains the organisation’s purpose, demonstrates its impact, gives supporters useful…Writing A Crisis Message For A Postponed Event That Preserves TrustA postponed event creates a communication problem before it becomes a scheduling problem. Attendees may have arranged flights, childcare, accommodation, time…How to Use Surveys to Choose Your Next Chapter Event TopicA strong event topic begins with a clear understanding of what members need now. For the American Marketing Association Los Angeles, that means listening to…Crafting a monthly content theme to keep your blog focused and freshA monthly content theme is the editorial backbone that keeps a blog from drifting into a scattershot collection of posts. When every article ties back to a…